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Coming Soon: H&M Autumn Winter 2011 Menswear Collection

May 24, 2011

The buzz is definitely swirling in the air. As the nation hangs on edge in anticipation with regular updates flying across the Internet like wildfire, H&M is forcing us to ponder the incredible hype when the first Southeast Asian opens here. The Swedish brand almost feels like it has a cult following now.

In the meantime, we were invited to the H&M Autumn/Winter 2011 press preview, which introduced us to the inaugural collection launching in Singapore in a few months’ time. You know a genuine interest in the product when the drinks and canapés served at the event go untouched and that was exactly what happened in the showroom. There were approving nods and breathy gasps as journalists gathered around the racks of clothing, while the refreshment table looked almost forlorn.

Expect the Autumn/Winter 2011 menswear collection to be a polished one focusing on simplicity and function with clever pairings of seasonal style items and classic favourites.

via | Coming Soon: H&M Autumn Winter 2011 Menswear Collection.


From → fashion, style, trend

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